April 18, 2018 @ 11:30 am – 12:30 pm

How to engage with customers in new and exciting ways

We are in the vice like grip of the Vortex of Change and it is gaining momentum at an exponential rate. The 3rd Industrial Revolution is still playing out, yet the 4th is breathing down its neck. A new era is being ushered in, characterized by a fusion of physical, digital and biological systems. Business models are being turned upside down – from traditional, to digital, to autonomous as the Programmable Economy rises. These tectonic shifts affect every industry on earth. Time is no longer linear and size is no longer a guarantee of success. To stay ahead, it’s imperative for organizations to innovate, “fail fast”, learn and iterate. Understanding who your customers are, how to efficiently engage with them, and how to measure success requires world class CRM tools and best practices to use them.  In this session you will hear about how Intel has transformed their sales engagement process, implemented world class CRM tools and how they use them to collaborate with thousands of companies worldwide who are navigating through the Vortex of Change.

Shannon Poulin: VP and GM, Industry Sales Group at Intel Corporation